Insight, uncovered through solid research and exposed by accessible prose, is what this collection has to offer. Familiar institutions suddenly shed their formidable monumentalness, instead they are revealed as a series of individual tics and half rationalized compromises. Gladwell tends to construct these narratives laterally, first stepping in one room and then a different one and yet another, before finally linking them together as incontrovertible evidence. Commonly held views on human behavior and social systems are questioned. Often debunked. Questions you never thought of are posed and answered.

In a way, he is teaching us how to process information and facts and intuition, how to put them together, how to change your perspective, because really how does one go about doing that - changing a perspective as if it was like changing a light bulb? The journalist doesn't just hand the expose to us and admonish, instead he leads the audience gently to epiphany, teaching the reader how to learn, how to warp our own ingrained perceptions, so that the insights are exposed.